Much more than an accessory
looks so good to engage in something! When we design in RUW, we
do it thinking in its function, beyond a mere fashion accessory.
Here we show you the latest incorporation
to the family. We have called it “thinking
of them”, because it is what we feel.
This is an accessory that has been especially created for Intermón
Oxfam, which gives a percentage of its sales to development programmes.
This bag has a functional design and uses the pattern of PVC banners
from the last edition of “Día de la esperanza”
that organizes Intermón Oxfam each year to claim that “a
different world is possible”, an affirmation that RUW has
adopted as its own since its conception, working to make it real.
AGAINST VIOLENCE IN THE FAMILY
RUW, aware of the increasing wave
of violence in the family, wants to fight against this problem
that hovers over our modern society.
We have done it with the creation
of a bag that declares itself against violent attitudes that affect the cohabitation in couples and among members of the family.
That’s enough violence and death!
We think eve that this problem affects
us all and, as a supportive brand, we strongly believe that we
should denounce all kinds of violence without exception. That’s
why our bag has this design, with a giant zip that cannot be closed.
This element symbolizes the end of the silence; the silence that
we all have to break.
From the sales of this bag, a percentage,
two euros to be precise, will be
given to Asociación EMI against violence in the
family. It is an people’s association that works at a local
level, in the city of Sant Boi de Llobregat.
Famous people like Belinda Whasington,
Pablo Martín, Anne Igartiburu, David Civera and many others
already carry this bag. They are people who, in their daily behaviour,
show a big commitment with socially fair causes.
If you want to show your solidarity
and collaborate with the Asociación EMI, you buy in authorised
points of sale, you’ll find this model that, like the rest
of the collections, will cheer you up.
Using as raw materials the advertising
flags of the last 59th edition of La Fira de la Purissima
of Sant Boi, designed by Philip Stanton, RUW signed an
agreement of collaboration with the Stanton Studio to create a
limited edition of 1600 shoulder bags, especially attractive because
of their bright colours. We want to thank Philip for his collaboration
in this new edition of RUW. He shows, once more, his personal
engagement with solidarity projects. Thank you very much, Philip!
Buy this product in RUW authorized points
RUW reasserts in “the faith
in fundamental human rights, in dignity and the value of people,
in equal opportunities for men and women and in every nation,
both big and small”. For this reason, RUW wanted to cooperate
to solve international problems of economic, social, cultural
or humanitarian nature, and to develop and encourage the respect
for human rights and the fundamental freedom for everyone, regardless
of race, gender, language or creed.
This bag has the advantage of funding some projects from this well-known NGO and, at the same time, it is an identifier of people who act in consequence and respect the “United Nations Charter”
Ask for this product in the RUW
authorised points of sale.